Run-times: 48 seconds, 33 seconds, 35 seconds
My Role: Writer | Director
This campaign was sponsored by Force Detroit for the Faith In Action National Network. It is a social media campaign to bring awareness to the link between economic inequality and systemic violence in poor communities. We created high-impact videos to encourage people to click through and find out how violence affects everyone in the community. After being shown the connection between low income and violence, people are asked to participate in community events designed to help break the cycle of violence.
After clicking through one of the videos above, the audience is shown the video below.
Run-time: 3 minutes 21 seconds
Once the audience is shown how economic inequality and violence affects the entire community, they are asked to be a part of the solution with the video below.
Run-time: 7 minutes 26 seconds